Zero To One by Peter Thiel

Protect a monopoly through network effects (value of your offering), economies of scale (address your production costs - the larger your volume, the lower your average cost because of high fixed costs, making it very difficult for a competitor to generate any profits), and branding (awareness, which lowers your distribution costs - a competitor will need that much more upfront investment in advertising to generate awareness and penetrate your market.

 What does it mean? 
Globalization is doomed with technological innovation, capitalism is the opposite of competition, , and we can shape our own future. Focus on specific skills and protect monopolies and make bets on the future. Even a bad plan is better than no plan. Encouraging us to plan ahead. Much needed startups.

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